Pro-Active Performance Joins TiER1 Performance

Acquisition adds deep expertise in automotive industry

We’re thrilled to announce that Pro-Active Performance has joined our team! Pro-Active is an established expert in the automotive industry serving Learning & Development, Sales, and Customer Service executives to positively impact the retail customer experience and service retention. While originally launched as a high-performance training company, their services have expanded through the years to include leadership development, strategic planning, performance support, and customer education.

“TiER1’s mindset, culture and approach to doing business are all aligned with how Pro-Active has built and grown its business,” shares Jim Shute, Pro-Active Performance’s Founder and CEO. “Pro-Active complements TiER1 in many ways. This partnership provides structure and scale that we believe both our clients and team members will find compelling.”

Pro-Active will be fully integrated into our team to provide broader services to our collective clients.

“At TiER1, we’ve always recognized the power of investing in employees particularly when it comes to bringing a brand’s strategy and vision to life. Pro-Active’s services have accentuated that particularly for the automotive industry,” shares Greg Harmeyer, CEO of TiER1 Impact. “That synergy, along with Pro-Active’s deep commitment to client relationships and a great company culture, make this a great fit for continued value creation for clients in the future.”

Pro-Active was founded by Jim Shute in 2002 when he saw an opportunity to help automotive OEMs convert programs from headquarters into practices within dealerships. Since then, the Pro-Active team has expanded as an “agile organization” to help clients attain and maintain ever-higher levels of customer satisfaction. Pro-Active’s client partnerships have included work with Audi, BMW, Land Rover, Lexus, Porsche, and Volvo, to name a few.

When it comes to world-class experience, this is no different. All client engagements will continue without disruption as team members continue to deliver value, results, and people-focused solutions that clients have come to expect. This acquisition adds Pro-Active’s team of six employees and dozens of contractors to the TiER1 family. We’re thrilled to bring their deep expertise in activating great client experiences to the team.

If you’d like to set up a call to learn more, just reach out to us in the form below or give us a call at 859-415-1000.

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TiER1 Performance

TiER1’s mission is to improve organizations through the performance of people to build a better world. We wake up every morning ready to tackle big challenges, so that more people can do the amazing work they are meant to do. When they contribute more, stretch their talents, and free themselves of workplace limits, a remarkable thing happens—they become happier and more fulfilled. And that means they reduce stress, create healthier relationships, and simply find more joy. Every day we’re in business, we really are building a better world. Our purpose is to help people do their best work—that’s the lens we wear every day. As an employee-owned firm, we apply that to our client organizations, their people, and ourselves. And to do that, we embrace our core values: High Performance, Relationships, Initiative, Accountability, Value, AND Fun.